Our method

Support from a team of Pointures built around you

Our areas of expertise

Our 3 complementary pillars

Our 100 Pointures support you from corporate strategy through to its rollout. Our support is designed to measure: each area of expertise can be called upon on its own or in combination, depending on your objectives and challenges.

Corporate strategy

Clarifying the vision, structuring the roadmap and equipping decision-making at executive committee level.

360 rollout

Once the strategy is set, turning it into concrete action to steer the transformation through to full delivery.

Qualiopi

Change management

Bringing teams on board through training and acculturation, so the transformation takes lasting root.

Transformation case studies

Corporate strategy

Steering AI rather than being steered by it

The challenge

An executive committee aware of what AI is at stake but with no shared frame of reference and no formalised strategy, at risk of undergoing the transformation rather than steering it.

Our intervention

A Pointure specialising in AI and technological transformation deploys a two-stage programme: an acculturation session for the executive committee, then a business-line workshop to anchor real-world uses.

The outcome

An aligned, AI-literate executive committee, a formalised AI strategy and an operational steering framework. The company moves from a reactive stance to a chosen trajectory.

Corporate strategy

Crisis anticipation and management

The challenge

A mid-sized entertainment company exposed to reputational risk, with no clear crisis management procedure and no shared view of the possible scenarios.

Our intervention

A Pointure specialising in crisis communications carries out a risk audit (interviews with management, mapping of past crises and reputation monitoring), then formalises a crisis management procedure before training the dedicated unit to activate it.

The outcome

A better-prepared organisation, with clarified crisis governance, operational procedures and a crisis unit able to act quickly and in a coordinated way.

360 rollout

Rolling out a marketing strategy to reinforce market leadership

The challenge

A market-leading mutual insurer faces new entrants with aggressive communication strategies, while pursuing its own growth and client-retention ambitions.

Our intervention

A Pointure specialising in marketing and media strategy supports the definition and rollout of the 2026 roadmap, reconciling short-term performance goals (acquisition, ROI) with long-term brand objectives.

The outcome

A coherent, actionable marketing strategy that wins new audiences, retains policyholders and durably strengthens the insurer's visibility and leadership in its market.

360 rollout

Supporting a brand's transformation over the long term

The challenge

A food industry brand needs to evolve its positioning to meet new consumption expectations, while ensuring its strategy is expressed consistently across every touchpoint.

Our intervention

Les Pointures supports the brand over the long term, calling on the right expertise at each stage: strategic thinking, brand and range architecture, advertising creative, social media strategy, then operational rollout across every communication channel.

The outcome

A brand strategy that lives over time and evolves at the pace of its challenges.

Change management

Building a shared management culture

The challenge

Harmonising management practices in a VUCA context, to support a new corporate strategy and give managers the keys to engage their teams for the long term.

Our intervention

The Pointures trainers design and run a tailor-made training programme rolled out over several years, combining methodological input, personal development and role-play scenarios.

The outcome

Harmonised practices and managers better equipped to guide their teams through change: - 432 managers trained over 3 years - Recommendation rate = 93% - Progression rate = 41% - Satisfaction rate = 92%

Change management

Building marketing teams' fluency in innovation and consumer insight

The challenge

Faced with a brand image seen as dated, a category losing momentum and growing distrust of the food industry, the challenge was to help teams grasp how their category is shifting and adopt an innovation-driven mindset.

Our intervention

A pair of Pointures, one an expert in consumer insight and data, the other in marketing and innovation in the food industry, opened up the thinking and made it possible to explore new innovation territories beyond the retail segments currently addressed.

The outcome

An agile innovation process put in place, with teams reorganised and the executive committee's skills raised.

The Core Team that assembles and steers each assignment

We take in your needs and identify your challenges, in order to assemble your team of Pointures to measure.

Astrid Boutaud

Founder & President

Astrid has over 20 years' experience with international groups such as Nestlé, Coca-Cola, Sanofi and Ogilvy, in marketing, sales, procurement, innovation and business unit management roles. These complementary experiences led her to drive organisational transformation from within executive committees. Her clear, precise reading of client challenges and of the value partners can bring them led her to create Les Pointures, to support companies with a constant focus on creating value.

“The Pointures who work alongside us are skilled, well-regarded people who solve every challenge in their own way.”

Aude Ravisé

Senior Advisor & Project Manager

After several roles in marketing strategy and communications, Aude brought her project management skills and her understanding of brand challenges to Les Pointures. She supports clients and consultants throughout each assignment to ensure it runs smoothly and to a high standard. Disability liaison officer.

“Our project management support keeps transformations on track, through close and personalised follow-up”

Scientific foundations

Our work draws on scientific foundations including neuroscience, behavioural science, data science, and the economic, social and environmental sciences.

Les bureaux des Pointures au Morning Laffitte, avec des murs végétalisés.

More than 40 loyal clients across some ten sectors

Food & beverageBanking & insuranceEnergyIndustryLuxuryBeautyHealthcare & pharmaServicesPublic institutionsTechRetail

A Core Team ready to listen, understand your needs and assemble the most relevant team of Pointures for you.

Email: advisors@lespointures.com
Phone: 01 83 75 75 12
Address: 34 rue Laffitte, 75009 Paris