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22 January 2026 · 2

AI is reshaping the consulting industry

Artificial intelligence is reshaping the consulting industry, and at Les Pointures we think these transformations through together...

By The Les Pointures team

AI is reshaping the consulting industry

Artificial intelligence is reshaping the consulting industry, and at Les Pointures we think these transformations through together.

A few weeks ago we came together for a conference led by three of our Pointures, on the following themes:

  • The challenges facing executives in the age of AI, presented by Benjamin, a Pointure specialising in digital marketing
  • AI transformation in the service of business and operational priorities, presented by Rosalie, a Pointure specialising in AI & transformation
  • Neither intelligent nor artificial: the AI paradox, presented by Camille, a Pointure specialising in neuroscience

Our conviction is that AI only becomes a real lever for a business when its use is thought through with rigour, aligned with business priorities and grounded in the realities of the work itself.

These exchanges showed just how much value there is in bringing together the perspectives of Pointures who are actively engaged with the evolution of consulting and with our clients' strategic challenges.

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